Hey all:

Hope you’re having a great memorial day holiday. I just wanted to post a bit of information from a telephone conversation that I had recently with a window cleaner by the name of Kelly King.  With his permission, I’ve posted it below.

I’d like to mention a couple of quick things before posting it.

One of my biggest challenges at times is to convince people that the economic downturn will not affect our window cleaning business overall. The other day I got an email from someone out of the blue who wrote "I’ll do some more research and look at the window cleaning business when the economy picks up". Huh?  That’s got to be one of the dumbest statements I’ve heard in a long time.

This guy is not part of my program. I don’t know the guy. He simply subscribed to my "6 Success keys" ecourse and I guess is looking at getting into the window cleaning business. He has obviously bought into the doom and gloom brought upon by the media and all the so called "analysts". Kind of sad really. Because of his mindset, he’ll miss out on literally thousands of dollars in window cleaning profits. Well…I wish him the best. 

Yes…in some other industries there is certainly doom and gloom. Sure. Restaurants, travel related companies, and high end retailers to name a few, are certainly affected. But I can guarantee you that our target market is not going to spend their weekends cleaning their own windows. Nope.

So the trick is to target the right group of prospects. That’s it. Obviously if we distribute flyers under car windshield wipers in shopping malls or store parking lots, we won’t get much response. But if we focus on the people who still have the disposable income (upper income), then we’re golden.

Anyway…during the conversation kelly and I had, he mentioned that his projected sales for the month of may will be $10,000! Some days he brings in $300. Other days are $700.  His best day this year was $1000. Um…doom and gloom? Hardly.

I’ll let Kelly finish the conversation in an email he wrote me after we spoke:

Hey Steve, 

Great talking to you too.  Yes, it would be totally ok for you to write up anything you want about our conversation.   Yes, my projected sales this month will be $10,000.  Wow!!  I never dreamed I could make that much in one month.  I have one really good employee that works with me.  This year has been our best year so far.  In May (our busy month) we do 2 to 4 houses a day depending on size.  Some days we take in $300.00 and other days are $700.00.  Average is about $400.00 to $500.00 a day.   Our best day though this year we took in $1000.00.   

In August 2008 it will be 4 years in business.  Right now (in May) I have not been doing any marketing.  But, yes we do postcards, door hangers and reminder calls to our current customers.  What I am getting right now is repeat customers and some phone book customers.  Lots of word or mouth also.  I had one lady tell me a friend of hers said we were the best.  So, we went out and cleaned her windows.  Later that day she called and left a message on my phone saying we were awesome.  That is what make my business so rewarding.  I never got any praise or thanks from any employer I ever worked for. 

Oh, I also joined a network marketing group called BNI.  It was one of the best moves I made 2nd to buying your package and following your instructions.  BNI has made me more connected to the business community and given me a broader sphere of contacts.  It makes me not alone in the business community.  I have friends that I can share ideas with.  

Thanks mucho Steve, 

Talk to ya later. 

Kelly King

Please read and reread the above if you need to. "Best day $1000". "Average $400 to $500 a day." "Best year so far", and on and on. So stay motivated and keep the doom and gloomers at arms length.  While other window cleaners are moping around crying the blues, you’ll be growing a successful window cleaning business!

To Your Success,

Steve

 
 

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