Get More Profits From Your Window Cleaning Customers

Hey All:

I was asked recently by a window cleaner to put together a letter intended to offer customers a monthly service. I think it's a great idea to be able to do a full window cleaning job in/out every few months and then go back later for an "outside only" window cleaning.

For me, monthly would be a bit too frequent. I'm not not sure if my residential customers would have been agreeable to that. But it's something for you to test with your customers in your area. At the very least, you should be able to secure multiple customers who would like an "outside only" window cleaning every 3 months.

As a matter of fact, a very successful window cleaner sent me a quarterly "contract" the other day that he uses in his business to secure "outside only" window cleaning business from his customers. I've attached it below. Complements of Deland Moghimi. Feel free to edit it to fit your business.

But first…here's a letter that you can use to send to your window cleaning customers letting them know about your "outside only" option:

Dear Mrs. Jones:

Steve Wright here with Clearview Window Washing Service.
I would like to thank you for your business once again.
I sincerely hope you are pleased with the window clean-
ing service I performed for you recently. Clean windows
really do make the whole house sparkle.

We've had some requests from customers recently for a
more frequent "outside only" window cleaning since the
outside gets dirty faster then the inside of the windows
do.

But it's not only the dirt that's a problem though. Over
time, a build up of minerals can occur on the glass and
in the pores of the glass (due to rain and sprinkler sys-
tems) which can leave unsightly hard water stains on
your windows. Once this staining occurs, it can be very
difficult to remove.

So by having your windows cleaned professionally on a
regular basis, in addition to having clean glass year round,
you will also be protecting your windows from the elements.

Some customers have mentioned having the outside of their
windows cleaned every month while others want us to come
by every 3 months. Which time period would fit you best?

And again, we'll come by every year to do a complete and
thorough inside/outside window cleaning for you which al-
so includes cleaning the screens, tracks, and window sills.

Please call us at 256-546-2446 to make the arrangements.

We appreciate your business once again. Have a wonderful
day.

Sincerely,

Steve Wright
Clearview Window Washing Service

Notes: There are different ways to use this letter. One way could be to send it after you finish up a job for the customer. You are fresh in their mind and they still have that excitement about having clean glass. So they'll be receptive to what you have to say.

Another way is to send out the normal "Thank you" letter after the job is complete. And then follow up a week or two later with the above letter.

One thing that I would test is to also include a card within the letter. Not a greeting card, but more of a heavy card stock that the customer can simply fill out and send back. If you want to see your response rate go up, put a stamp on it or better yet, get a postal permit and have the indicia (postal permit #) printed on the card. It's always best to provide a hassle free way for customers to respond.

You can even make this card an "outside only" window cleaning request AND a "testimonial request". I generally sent my customers a separate testimonial request letter which you can see here. But there are many ways to accomplish the same thing. So perhaps after the job is completed, you can thank them in the letter and then reference the "outside only" window cleaning idea along with a request for them to write a comment/experience with your service.

I have had literally dozens of people purchase my window cleaning product simply because of all the testimonials I display on my "testimonials" webpage. So you should definitely place a lot of importance on securing testimonials.

Any idea how powerful it would be if you not only presented an estimate package to a prospect with references (and phone numbers), but also included 2 or 3 pages of customer comments? Wow. How many other window cleaners do this? Very, very few.

I know I got off on a tangent here talking about testimonials. :o) But they really are effective. It's just flat out more believable when other folks say good things about you. I don't do much advertising for my window cleaning software, The Customer Factor, because members have mentioned to me that they've recommended The Customer Factor in forums and other places where window cleaners hang out. Ah…testimonials and satisfied customer comments. What a concept.

Oh…and click here for the quarterly "contract" that Deland sent me. Have a super day.

Best,

Steve