I recently wrote a newsletter where I talked about the benefit of setting up a booth at a Home Improvement Show in your area. You can read it here.

What prompted the newsletter was someone asking me what he should display at the show. So before continuing with reading this post, it would probably be best for you to read the article at the above link. Ok…done? Alright…then let’s continue.

Below is an email I received from the same person who prompted the Home Improvement Show newsletter to begin with. Do Home Improvement Shows work? I’ll let you decide that after reading.

Steve,

I’m finishing the second night of the Home Improvement Show as I type this.  Yesterday, I picked up about $10,000 in jobs – I found 2 contractors willing to put my price into their bids – $25 just to show up and then $5 per main level window and $8 per second story.  The nice thing is they only do replacement and remodel – no new construction.  Between the two, they install about 4,500 windows in <location withheld> each year. 

Also, as of right now, I have 180 solid estimates to do!!!  There were at least that many people that told me they were unhappy with their current window cleaner and said "I will be calling you" after taking my pamphlet and magnetic business card.

And I still have about 600 names in the "Free Drawing" to market to.  Probably the best move I made was on the opposite end of the free drawing, I put out a clipboard and a sign that said "Sign up for a Free Estimate."  That’s the list of 180 names that I have.  Plus, I STILL HAVE TOMORROW!!!!!!!!!!!  Honestly, I think this show is going to profit me somewhere in the neighborhood of $30,000 and that doesn’t include the word of mouth referrals I will get. 

With the contractors, after I clean I can leave the homeowners a business card and pick up some jobs there.  March through May are booked SOLID six days a week and I have jobs booked as far as October.  I’m going to look over the final numbers after tomorrow and then I’ll give you the whole estimated profit and accounts that I gained from this. 

I would recommend that anyone anywhere (except <location withheld> :) ) get into a Home Improvement Show as soon as possible.  They say that this show here is the biggest in the four state area and right now, they are expecting about 300,000 people total will come through the show.  I am on cloud nine. 

Thanks Steve.

Um…is it worth the investment? You Bet! And it’s still not too late in many areas to participate in a Home Improvement Show, so go ahead and make the call. Your profits will soar as a result!

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