10,000 targeted flyers…

Steve, I am trying to put together 10,000 flyers to distribute to targeted communities. Needless to say, this is an overwhelming task. Any suggestions as to how to expedite the process? What are others doing?

Ivan

My Response

Hi Ivan:

Ah…sounds good.  10,000 is a real solid number that'll generate phone calls, activity, jobs, etc.  Make sure though that you do some of those 10,000 in a repeat fashion. In other words, don't distribute all 10,000 to 10,000 different homes.  Pick 2 to 4 neighborhoods and really nail 'em multiple times so you get the best results.  

Using one neighborhood as an example, if you start off with flyers, calls will come and then neighbors will begin to see you in their neighborhood with your signage, so it generates great awareness for your company/service.  In 3 to 4 weeks, hit 'em again with another round of flyers. All this time, you're gaining a presence in the neighborhood.  A few weeks after that, you'll want to do another round of flyers or maybe even a postcard mailing using the carrier route method I discuss in chapter 7 in my manual.

Keep up the repetition and you'll soon lock down a neighborhood.  To top it off, make sure you collect references from satisfied customers in all the different neighborhoods you do business in.  So for example, if you're giving an estimate to a prospect in XYZ Development, make sure to insert into your estimate package 2 or 3 references (w/phone numbers) that you've collected from satisfied customers living in XYZ Development. This carries a lot of weight when trying to capture a prospect in a particular subdivision if the prospect sees the names/numbers of successful customers that you've serviced in the same subdivision. 

I hope this helps.  Take care for now.  Talk soon.

Regards,

Steve