Hi All,

Happy New Year to all of you in window cleaning land! Let’s make 2009 a year to remember. Even though the so called experts are giving the economy low marks, window cleaners overall are cleaning up literally. Although clean glass might not be as high of a priority to homeowners as some other home type services, if we go after the right prospects, you will get business…and plenty of it. So try and avoid the constant blah blah that you hear all around you every day. I know it can be hard, but there is no question that the business, jobs, and profits are there. We just need to go after it.

Speaking of "going after it", what many business owners will do during tough times is scale back their promotional efforts and dilute their marketing strategies. I can’t speak for other businesses, but in window cleaning, this is what you don’t want to do. The last thing you want to cut back on is your investment in your marketing. This is actually the time to pour it on. The reason? Because most window cleaners have cut back. They’ve followed the crowd and they believe the sky is falling. So this opens up tremendous opportunities for the window cleaners who are aggressive in their efforts. By the time the economy straightens up and they get back on their horse, it’ll be too late because you’ll have all their customers.   Just kidding of course since there’s plenty of customers for us all.  But you will have put a serious dent into their potential prospect base because you’ve already "been there, done that". 

It’s simply necessary to think out of the box in a major way and do the exact opposite of what most window cleaners are doing currently. I love what warren buffett said recently. I’m not sure I remember the exact phrase, but it went something like this:  "Be fearful when others are greedy and be greedy when others are fearful." So as most investors are sitting on the sideline afraid to invest, he’s going on a stock buying rampage and buying, buying, buying.  He’s a smart cookie because he knows that most people are herd followers and just do what everyone else is doing.

Anyway…I wish you all the very best in 2009. If you have any questions or need assistance, please let  me know. My number is 256-546-2446.

Sincerely,

St eve

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