Hey All,

This email came in the the other day from a fellow window cleaner, and it contains a mighty cool marketing idea to implement in your window cleaning business as soon as possible. Enjoy!

Regards,

Steve

Steve,

A friend of mine and I were brainstorming this last week end and I think we have found a way that we will NEVER want to stop flyering!

How many flyers would a person want to put out if they were averaging $30.00 per hour just for putting them out? I talked with a handful of business owners (some I do their windows, some I don’t) and offered to distribute their flyers for them at a rate of $5.00 per hundred. 6 of them said yes immediately!

They said that they could not hire someone at minimum wage to put them out at that rate, which is true. I have door hanger bags that I use for my flyers, and it is not much trouble at all to put a few more in the bag along with mine. I get the bags for about $60.00 for 5000 of them. I think this is a great way to keep a little revenue coming in to pay for my own campaign as well as pay for my time doing it. I thought you might want to pass this idea along to the rest of the gang.Have a great day.

Regards,

Kelly Matteson
Window Pros

My Reply:

Hi Kelly,

Good morning.  I think that’s a great idea for sure.  A great way to save some serious flyer distribution costs or maybe even break even with no costs out of pocket. Love it. There’s nothing quite like marketing for free.    Very cool.  What I would do to carry it a step further is to hire as many people as you can that allows for you to break even which will allow you to get out some tremendous numbers. In other words, I wouldn’t look at distributing flyers for other business owners as a way to make money. I would take whatever money you receive from them and invest it into however many people you can until you reach breakeven. Bottom line…zero out of pocket costs that generate jobs and profits for you. Can’t beat that.

Ex: If you’ve done the math and have 6 fellow service business owners who are interested in using you for distributing their flyers along with your own, and you can get 3, 4, or 5 people pumping ‘em out for you at a breakeven point, then that’s what I’d do most definitely.  You’ll be way ahead of the game for sure.  Obviously time is money as we all know, so in addition to the marketing costs, I’m always looking at any way possible to avoid having to spend the time hoofing it through neighborhoods myself. 

Anyway….just a thought.  And thanks so much for the idea and your email. I’ll post this on the blog so that other window cleaners can see it and possibly benefit from it.  Thanks again.        

If any window cleaner is part of an organization like bni.com or some other networking group in their area, I would think it would be very easy to come up with a few small businesses willing to pay a few bucks to get their flyer distributed.  Everyone is looking for low cost advertising.  Especially in this economic climate.  

Take care for now and have a great day.

Regards,

Steve

Tagged with: • • • • • • •

Filed under: All Blog Posts

Like this post? Subscribe to my RSS feed and get loads more!