Hey All,

I recently was asked by a window cleaner to create an intro letter for him to use as a door opener for prospects who have not requested an estimate from him. What he’s doing is gathering up prospect names/addresses, inserting them into The Customer Factor, and then he’s going to send each of them a personalized intro letter.

Before posting the letter that I created below, I did want to say that this method is one that I did not use, but it may be a method that’s worth testing in your area. Um…maybe if there is enough interest from software owners, I’ll create a prospect import feature so that prospect names/addresses can be imported in bulk. Anyway…just another way to get the word out to your prospects. If you’re interested, here’s the letter:

 
Hi John,
 
My name is Steve Wright with Clearview Window Washing Service and I’d like to take just a moment to introduce myself and my company to you.
 
Since 1998 we’ve been cleaning the windows for homeowners in <city here> and the surrounding communities. Our customers come from all walks of life, but they have one common goal, and that is to clean and protect their glass from the elements.
 
And that is where we come in.
 
So if you’re ever in need of a professional window cleaning service, please contact us at your convenience. We’ll be more than happy to provide you a free written estimate along with many references from satisfied customers. Turning dirty windows into sparkly windows isn’t just a job for us. It’s a way of life that we take a lot of pride in.
 
We hope to see you soon.
 
Respectfully,
 
Steve Wright
Clearview Window Washing Service
256-546-2446
 
P.S.  Getting your windows professionally cleaned regularly is very important to not only maintaining a beautiful appearance, but also in protecting your windows. Over time, the minerals from rain water like calcium, iron, etc. can enter the pores of the glass and eventually get baked in. So regular window cleanings are vital to keeping your windows looking factory new at all times.  

 

Have a great day!

Steve

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