Here’s an email asking about advertising options for gated communities:

Good morning Steve

 I live in an area where most of the the homes that i want to target my window cleaning ads are in gated communities. What type of advertising would you suggest as distributing flyers are not permitted?

Jerry

My Response:

Hi Jerry:

Good morning.

Two advertisements would be ideal for the kind of neighborhoods you’re describing. 

#1.  Go into the neighborhood and tell the guy at the entrance you need to talk to someone in the office.  You want to talk to them about the community newsletter.  When visiting the office, ask them specifically if they have any kind of community newsletter that you could advertise in.  This is a great way (and usually inexpensive) for you to have a nice targeted audience. I usually put display ads into the newsletter along with a testimonial from a person living in the development.  It really worked well.  You can see a copy of the ad I used in the manual.

#2.  Postcards.  This type of advertisement works great whether it’s a gated community or not.  The key to making this work though is consistent mailings.  You need to hit ‘em over the head multiple times.  If you go through Chapter 7, you’ll read about how I set up my postcard campaigns by using "carrier routes". Basically this type of mailing involves mailing a postcard to each home in a particular route. So there are no mailing lists to buy or any of that.  Your rural areas are broken down into routes.  So route 67 might contain 809 homes for example.  The postcard would be addressed to "Attn Postal Patron" and it would go to each of the 809 homes.  Again…it generated a great response and kept the phone ringing on a regular basis.

Hope this helps.  Please keep me posted.  Take care for now.

Regards,

Steve 

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