Door Knocking?

Hey All,

I was asked recently whether I did any door knocking for window cleaning prospects. I may have been asked this before and placed my answer on this blog, but if not, here are my thoughts on it again. )

In my opinion, I really wouldn’t recommend knocking on doors looking for business. It’s not a matter of whether it works or not. It just flat out takes too long to do. You can spend all morning long and end up talking to 20 prospects? 40 prospects? Maybe a few more than that, but not much more for sure.

It’s important that you get the word out about your business as quickly as possible and knocking on doors just grinds everything to a halt. Even if a marketing piece like a flyer or door hanger doesn’t have the most attractive design or has the best message, in both the short and the long run, they’re still the most effective because they can be distributed quickly.

If you have a little help, you can pump out a good 800 to 1000 flyers in under 4 hours. Beats that 20 to 40 prospects you would talk to if you knock on their doors.

So please keep this mind when coordinating your marketing campaigns. I’ve had a number of new window cleaners come on board and I just didn’t want to see anybody get bogged down right out of the starting gate. Go quick and go massive.

The main reason why I encourage any window cleaner to go quick and massive is not so much because of the money to be made (although that’s a good reason), but what it does is keep the excitement alive. It’s hard to get excited about any business when few calls come in or not much activity is happening. But if you can generate a constant stream of calls and activity from prospects looking for your window cleaning services, it keeps you going. The ‘ole snowball effect in action. )

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Door Knocking?

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