How many flyers?

Some more flyer talk…

steve- in order for me to have at least 3 window jobs per week, how many flyers should i send out a week? 

blake

My response:

Hi Blake:

It was good talking with you on the phone today.

As mentioned, this is a difficult question to provide an exact answer to.  The reason is because of the fact that not everyone calls right away.  Whew…that would be nice.  )  Some folks will call you right away of course, but others will call you in a week, 2 weeks, or more.

If everyone called like we’d like ‘em to, then in order to get 3 jobs per week, we would need to distribute a measly 500 flyers.  This’ll turn into 5 calls.  And those 5 calls will turn into at least 3 jobs. 

To provide ourselves a cushion and to allow for the delayed callbacks, distributing between 500 and 1000 flyers per week should give you at the very least 3 jobs per week, minimum.  Absolute minimum.  Again, I’m talking about allowing for a cushion.  

And of course keep in mind that as you start growing and building your biz, referrals will come in, people will see your yard sign, etc etc.  So your distribution amounts can drop if you want ‘em to.  I personally stepped up my marketing campaigns because I wanted to grow and establish crews.  If you want to do the same, then step up your flyer distribution campaign.  If you’re satisfied just coming up with enough jobs to provide for you, then eventually you can ease off on distribution.

Hope this helps.  Take care for now.  And have a profitable week!

Regards,

Steve  

Filed under: All Blog Posts

Like this post? Subscribe to my RSS feed and get loads more!