Two New Service Announcement Letters

Happy People

A window cleaner recently asked if I could come up with a couple of letters for him that he can send to his current customers announcing a new service. Below I’ve listed two that you can use.

Hi ,

I hope this letter finds you well. As a valued customer of ours, we felt it was important to send you a notice that Clearly Services now offers an additional service. And that service is dryer vent cleaning.

Getting your dryer vents cleaned regularly is extremely important. More than 15,000 house fires per year are attributed to clogged dryer vents. You can view this short 4 minute video to see the importance of maintaining clean dryer vents:
**video link here**

As our way of introducing this new service to our customers, we are offering a limited time discount special of $25 off until September 30th. Normally we charge $99 for a thorough dryer vent cleaning service, but until September 30 we’re offering this valuable service for just $74!

Please call us at and book your dryer vent cleaning today. Thank you for your business and have a great day.

Best Regards,

Steve
Clearly Services

P.S. I encourage you to view the video above to understand the importance of having clean and unclogged dryer vents. This is definitely not something you want to put off until “later”.

The above letter is assuming dryer vent cleaning is your new service (recommended as it is profitable), but you might be getting requests from your customers to offer any service. If you get enough requests and you decide to offer whatever service they’re requesting, here’s a different letter you can send:

Hi ,

I hope this letter finds you well. As a valued customer of ours, we felt it was important to send you a notice that Clearly Services now offers an additional service. And that service is blind cleaning.

It seems like more and more customers of ours have been asking us if we clean blinds. So as of today, we have decided to offer a full scale blind cleaning service. Now you can enjoy clean windows and clean blinds!

And as our way of introducing our new blind cleaning service to our customers, we are offering a limited time special offer of $5 per blind until September 30th. That’s a savings of 50%!

Please call us at and book your blind cleaning right away. And if you call us now, but would prefer to wait until we are scheduled to clean your windows again, that’s fine too. But at least by calling us, you’ll be able to lock in our special pricing!

Thank you for your business and have a great day today.

Best Regards,

Steve
Clearly Services

You’ll notice in the above 2 letters how I inserted a date. Providing some sort of motivation for the customer to call you is a good thing and a specific ending date does that. I personally would stagger variations of the above “new service announcement” letter every couple of weeks to each customer for a total of 3 to 4 letters being sent to each customer.

Repeated mailings are key vs doing just one single mailing, so for example, plan a 6 week campaign where you send one letter announcing your new service to each customer every 2 weeks. Keep after ‘em and always mention a specific ending date in each letter that is sent. And although I’m not a huge fan of discounts in general, in this particular case it works very well.

Have a great day!

Steve

P.S. If you do happen to be sending a new service announcement letter revolving around the dryer vent cleaning service, I found a great link to a video you can include in your letter. It’s “http://www.youtube.com/watch?v=gdNTcChFkBY” (remove the quotes. I wrapped the link in quotes in order for the url to fully display)