I received an email recently from a window cleaner talking about the estimate package and how it benefits his business and the # of prospects who say yes to his service as a result.  And I repeatedly get emails from folks telling me that prospects routinely choose their service over competitors even though they might be a bit higher in price. Sorry to shout the following, but "IT’S ALL IN THE PRESENTATION". You get once chance to make a 1st impression. So take the estimate package provided, modify it to fit you, include lots of references with phone numbers, personalize it for each prospect, paperclip a quality business card to the front, and prepare to wow ‘em.  See how many prospects will say "yes" to your presentation with price not being the main issue.

Here’s the recent email:

Hi, Steve

Just wanted to tell you how much I’ve made so far since I’ve started. I did a rundown and it came down to $4,435. I know that doesn’t sound like a lot but for me its great because its my first real achievement. I tried things in the past that actually lost me money. I’m also starting to get a good reputation, people are starting to call me based on referrals. My site is good, I plan on upgrading it soon to add a more professional appeal. The 3-page letterhead is the winner; its to a point where they don’t even question the price because its so good. Anyway, just wanted to give you an update. Thanks for all the help.

Rasheed

My Response:

Hi Rasheed:
 
Good to hear from you.  How have you been? 
 
Now those earnings are mighty cool.  It isn’t about who makes the most money all the time.  Or who has the most customers. So I think over 4k is fantastic.  And that’s right….many times it just takes something like this (earnings) to get over the hump because an achievement has been reached.  Most every single one of us has had businesses or multiple failures in business.  Man oh man…I should tell you about some of the failures I’ve had and the money lost.  Lots and lots.
 
And what these failures do is make you real skittish when the next opportunity comes along.  It fills a person with doubts, they question their ability, etc. etc.  So I’m glad that you were able to overcome this and just take it a step at a time keeping your focus along the way.  I love to hear about it for sure.  Just keep on repeating the process over and over again.  And stay tapped into the blog for ongoing info  I’m starting to get emails from window cleaners who want to post with good info. that works for them, and this helps everyone.  There is no doubt that the business is out there.  We just need to go get it.  :o )
 
Thanks again for letting me know about this and for keeping me updated.  Your reputation and referrals will continue to build and grow.  Good stuff.  And I appreciate your comments on the estimate package.  Right…it’s not always about price.  Take care and have a good weekend.
 
Regards,
 
Steve
256-546-2446

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