When is the best time to mail?

Hi Steve!

We're sending our postcard this week and our advertising agent asked if you found a difference in response depending on which day of the week it is received. Any thoughts?

Thanks!

Laura

My Response:

Hi Laura:

I was mailing so many cards so I really wasn't keeping track of the specific times they were mailed. And I don't think it would have mattered anyway because of the fact I was mailing bulk. It's hard to pinpoint exact delivery dates when mailing via this method. Know what I mean? With first class, it's easier to track and pinpoint delivery dates.

With this said though, if I had my druthers, I would prefer that homeowners receive the postcard on monday or tuesday. So I was in the habit of notifying dick at my direct mail house to deliver my cards to the post office on thursday or friday. And I kept my fingers crossed that they found their way in the carrier person's mail bag for monday or tuesday delivery. Even wednesday was ok.

Hope this helps a little bit. Take care for now. Have a good night.

Regards,

Steve