Christmas Light Installation Service Letter

I wrote a post recently where I included a couple of new service announcement letters that you can send to your customers when you announce any new service. If you missed that particular post, feel free to check it out.

But this blog post today talks about a letter or email you can send to your customers announcing a specific new service…and that service is Christmas Light installation.

Christmas is right around the corner, so this is the perfect time to let your customers know about it. You already have the ladders, so why not offer this service? It takes no money to get started (either in equipment or in finding customers since you’re working with your existing customer base), and it’s all profit. It’s truly one of those no brainer decisions.

I personally charged hourly for this service and just estimated how long I thought a job might take. I liked to try and get $50 an hour since that was my average hourly cleaning windows. So you could easily make $200 to $300 or more for each installation. It just depends on how big the house is, how many lights/decorations they want to put up, etc. etc.

Anyway…here is a letter that you can send to your customers to announce this service:

Hi Tom,

P.S. We won’t be accepting any calls for Christmas light installations after Friday Dec 2nd in order to be able to fit everyone in. So please call soon!

You’ll notice I stuck in a discount to the first 20 callers. Put in whatever discount amount (or %) you want to and whatever number of callers you’d like to apply it to, but this is a great way to get a rush of callers now.

People are procrastinators by nature, so the worst thing you can do is make the letter seem like they can call whenever they want. So to prevent this, that’s primarily why I stuck in a discount for the first 20 callers and I also mentioned that we’re not taking any more calls after Dec 2. Otherwise you’ll have folks calling you on Dec 20th to have you do their lights on Dec 21st.

You’ll also see how I personalized the letter in 2 locations with the customer’s first name. Personalize any letter or email you send…always. If you’re a member of The Customer Factor you can use one of our provided tokens (%firstname%) within the letter or email you’re sending, so you could literally pull up your entire customer list in The Customer Factor, create one general christmas light installation template using the above letter along with the personalization tokens we provide, and fire off a personalized email in seconds to every single one of your customers. If sending letters is more your thing, you can do the exact same thing with letters…create a general letter template with the personalization tokens, and print a letter for each customer with one click.

On a different note, if you’re not collecting email addresses from your customers, you should. With our recent introduction of the various email features in The Customer Factor, I provided our members some tips on securing email addresses. Even if you’re not a member of our software program, I still recommend you read this blog post. Staying in touch with your customers is key, so it’s certainly important to send cards and letters regularly, but there is something to be said for emailing. It’s quick, it’s easy, and it’s FREE!

Have a great day.

Regards,

Steve

P.S. Quick note that in january we’ll be bumping up our pricing to The Customer Factor. It’s been over 4 years since our last price bump and since then we’ve introduced many, many new exciting features, so it’s time to bring the pricing more in line with the value offered. I mention this only to say that our pricing will never be this low again. So if you’re on the fence, now’s the time to get off. It will make you so much more organized and efficient. And with our automated email features and follow up functionality, your income will be doing a happy dance.