I received an email a couple of hours ago that I figured I’d post on the blog. It goes to show that determination and the willingness to invest in the proper tools will grow your window cleaning business where you realize maximum results and profits.  There are lots of window cleaners out there as you probably know. But they’re all the same. They all do the same thing within the same boring box. If you think outside the box and be different, you’ll stand out. And standing out is when the profits really start rolling in. 

Here’s the email:

Well Steve it has started to happen now just like you promised. I am approaching my two year mark and things are already starting to really pick-up. Since I signed up for send out cards like you suggested I have invested a lot of money into my current customers. And it is working like a charm. With my follow-up phone calls matched with all of the cards I’m sending out, there is nothing that can get in my way now. I love this program, the customer factor matched with sendout cards. This is exciting.

Thanks for everything Steve.

Deland

P.S. I really meant what I said. My dreams are coming true in life because of your system and guidance.

My Response:

Hi Deland:

Hope your weekend is going well.  That is fantastic.  Yeah…SOC is truly a great system.  And thanks for the comments on The Customer Factor. 

In my business, I was doing all my card sending manually, but I knew it worked so that’s why I spent the time doing it.  Referrals were coming in regularly.  But I wish I had Send Out Cards then.  Man oh man…the potential is limitless with this system.  So keep on hammering out greeting cards.  You’ll keep on seeing results.  

Another couple of techniques you may want to try if you haven’t already is:

1.  Take a snapshot of a prospect’s home if they have not made the decision to use your service afer you present your estimate to them.  Then use Picture Plus in SOC to stick the photo on the front of the card and send that prospect the follow up card a few days later.  Imagine their response when they open up the card and see their home on the front.  It’ll make their decision to use your service a no-brainer.

2.  After completing a job, take a snapshot of the customer’s home.  Again, using Picture Plus in SOC, stick it on the front of a greeting card and send it to ‘em.  Watch the positive responses you get.  How many other window cleaners do stuff like this?  Not many at all, if any.  And probably none in your area. 

Just another couple of ways to bury the competition. 

I appreciate your comments once again.  Some window cleaners are afraid of investing in their business or maybe they don’t know how.  But investing in the right tools pays off in a big way as you’ve demonstrated.

Oh….and stay tuned for new stuff coming up within The Customer Factor.  Sometimes it may not look like we’re doing anything since we don’t do uploads every day or even every few days.  That’s because we’re working ’round the clock "behind the scenes" on our testing servers.  Once a feature is tested and ready to roll out, the uploads to the live server begins.  Lots of powerful stuff coming up.  The next upload is the weekly calendar and/or employee/crew job assignments.  Plus we’re working on a new navigational area to provide members more screen room.    

Have a great weekend.

Regards,

Steve

A couple of notes on above:

First I’d like to emphasize that deland has been making good profits from the beginning of his business. So don’t think it takes 2 years to achieve success in the window cleaning business. Not at all. You can profit right away. Hang on and I’ll provide you a link to an email deland sent to me not too long ago which I posted on the blog. Ah…click here to read it.

And second…the message in my response to deland is basically to urge window cleaners to invest in their business. As the saying goes, "it takes money to make money". Of course we can all make good profits in window cleaning by investing the bare minimum in supplies, some flyers, yellow page ad, etc. But if we want to take our business to a whole ‘nother level, then we need to invest to make it happen. So give some serious thought to two must-have investments, The Customer Factor and Send Out Cards.

The Customer Factor speaks for itself and Send Out Cards is the best referral based system I have ever seen. Both of these tools will directly affect and increase your bottom line sales and profits in a big way.

I use to generate referrals by sending out multiple greeting cards to each customer manually, but Send Out Cards puts it all on autopilot. It really is impressive, so click on the link above to read more about it. I am going to release a newsletter next week detailing how to best make a greeting card program work in your business, with or without Send Out Cards. Oh…and as Deland above implied in his email, we created a feature within The Customer Factor that works perfectly with Send Out Cards. A mighty effective one-two punch. Have a great day.

Filed under: All Blog Posts

Like this post? Subscribe to my RSS feed and get loads more!