Do you have doubts?

I received an email a few days ago that brought up a really good topic that many of us have gone through or might still be going through. Here's the email:

Hey steve..

i received your program in the mail a few days ago and have been reading it and am pretty excited about this business, but i cant help but be sceptic. i have told a few people about this and some have been very positive, but i have also gotten those "what if it doesnt work?" "who gets their windows cleaned?" type people.

i live in a small town in southern <State deleted> and was wondering if you know what the demand for this kind of service is around here…where i live there isnt a bunch of people with "rich" homes that i THINK would be willing to fork up money to have their windows cleaned but i dont know yet and im definitely going to find out, but being that you've been in this for a while…you might have a little more insight on this? what are my chances of being successful and making this my only means of income? thanks.

Oscar

My Response:

Hi Oscar:

I'm glad everything arrived safe and sound.

I can understand your skepticism because I was there too.  Probably most window cleaners go through these initial doubts.  When I first started, I had my father telling me the business would never work. He was saying "who would pay $200 or $300 to get their glass cleaned".  Luckily, I didn't listen to that lousy advice.  :o) Otherwise I never would have gotten in the biz. 

One thing you need to be careful of is who you ask about this business.  If they do not fit into your target market, then obviously their answers are going to be skewed.  You need to ask people who are in your target market whether they would be interested in paying for a professional to clean their glass.  And you do that by popping out some flyers, some postcards, etc. 

I know friends and family mean well, but if they have never been in the window cleaning business and if they are not in your target market, then you have to tune them out.   They have no idea what they're talking about.  Sorry about that.  :o)  But it's the truth.  Again…I went through it.

Your State is absolutely ripe for the picking.  Just look around and you'll see glass all over the place.  The trick is to go after the people who will pay you to clean that glass.  And that's where it's necessary to simply follow the program. I have seen literally hundreds of people capture success in the window cleaning business. It's just necessary to take action on it.

Now I'm sure there are some people who have let their caution force them into no action.  So don't this happen to  you. Don't put a lot of weight on any negative comments and just follow the manual step by step.  You have to trust me on this.  I got an email not too long ago from a window cleaner with a masters degree in education. He used to be a school counselor. Now he's a full time window cleaner and has already made over 34k in 5 months. Window cleaners across the country are making more incomes than folks with college degrees.  Does it work?  You bet!  You just need to target your services to the right people. 

Another thing I'd like to get you thinking about is that our market is made up of more than rich people. Much more.  I had a number of customers who were retired and on fixed incomes.  Yes…their houses are smaller.  But you can do the windows in their homes so quick.  I was doing $125 houses in 2 hours.  Then I'd go across the street and do the neighbor.  You can stay in one neighborhood doing these homes and walk away with an outstanding hourly pay. 

So to end this email, there is absolutely no doubt in my mind that you'll be successful in this business.  No doubt.  The only way you won't be successful is if you listen to outside influences who don't know the business, so therefore your conflicting emotions may not let you dig into the business like you should.  But if you can fight through that negativity and talk which is wrong, and just start taking action, you'll grow a profitable business.

One word of caution.  You've heard me talk about "doing the numbers".  So it's necessary to get out sufficient enough numbers.  In other words, don't get out 100 flyers and sit back waiting for the phone to ring.  100 flyers only translates to 1 call based on a 1% average. I just didn't want you to get out 100 flyers and think it doesn't work.  It does work.  I see it every single day.  But you have to get out sufficient enough numbers to make it work.  Especially when you're brand new. Over time you'll get some great referrals and word of mouth advertising will spread. Speaking about referrals, I put together a video a couple of days ago to show window cleaners the most powerful referral building system that I've ever seen, so check it out if you have a few minutes.

Hope this helps oscar.  Please keep me posted.  Take care for now.

Regards,

Steve

A follow up email by oscar:

steve,
thanks for that. will definitely pursue this and keep you update on my success. thanks again.
 
-oscar

My Response:

Hi Oscar:

That sounds good.  Please keep me posted and just remember to try and eliminate your doubts.  Because it'll slow you down and have you questioning the moves you make along the way.  I just got off the phone with a window cleaner by the name of russ rupert who told me he had to turn down 5k in business in the last 2 weeks.  That may seem hard to believe, but this is what happens when you stay committed to the business and follow the steps.  The reason why russ had to turn it down is because he didn't have the people in place to do the work.  A nice problem to have turning down business, huh?  To repeat again, this guy turned down $5,000 in business in just 2 weeks. 

So does everything work?  Absolutely 110% without a doubt.  Just take action on it and you'll be fine.  Let me know if I can  help.  Take care for now.

Regards,

Steve