Ah…a little motivation perhaps?

I'm working on two newsletters as we speak, so they'll be released shortly. I need to finish up a video for one of them. Good information though that'll really benefit your business, so stay tuned. But today I just wanted to post a little motivation. For those of you reading this blog who are knee deep in the middle of the window cleaning business, then you know what kind of income can be made. But I'm sure there are some folks sitting on the sidelines who have not gotten started yet.  This is for them…

Hey Steve.   I get about 75 percent of my estimates.  And I usually charge between 9 to 10 dollars per window.  I'm finishing up on my third year of window cleaning now.  I can say most customers want an excellent cleaning job over having the lowest price.  Our summer months gross between $6,000 and $10,000 a month with me and one other employee.   :). Thanks for the great business plan.

Kelly

My Response:

Hi Kelly:

Good morning.  Like you said…"most customers want an excellent cleaning job over having the lowest price".  Very true.  They recognize value and they generally don't mind paying a bit extra for that peace of mind.  Not everyone obviously.  I guess in your case 25% of your prospects are willing to go cheap.  But personally, I would be real happy with a close rate of 75% at higher pricing.  I usually hovered around 80% to 85%, but 75% is real good.  If we were cheap, cheap, and we closed this percentage amount, it would be a bummer.  But a 75% to 85% close rate at our pricing levels means we have one heckuva profitable business.

Good to hear from you for sure.  Don't be a stranger.  :o) Oh…would you mind if I used your comments?  I'm not sure where I would use 'em yet, but some folks need to be reminded that they are in a very worthwhile and profitable biz.  Take care for now.  Talk soon Kelly.

Regards,

Steve

Kelly's followup:

Steve,

Kelly