Prospect Letters…

 An email recently received:

Hi Steve,
 
I just had a quick question. I thought I had seen a letter somewhere for a prospect who has not scheduled yet…..a follow-up letter. Can't seem to find it anywhere now. Can you point me in the right direction. Thanks!
 
Nicole

My Response:

Hi Nicole:

Good morning.

I actually didn't have a specific letter designed for prospect follow up.  I always called 'em up.  If it was a prospect and I gave them an estimate, I would call 3 to 4 days later.  

With that said though, some window cleaners do prefer to send follow up letters, so here's one you can use:

Dear Mrs Jones:

I wanted to thank you for the opportunity to present my window cleaning estimate to you.

If you have any questions about our service, please don't hesitate to contact us. And please don't hesitate to contact our references which were included in the estimate package we gave to you. We take great pride in our high customer satisfaction levels.

If we don't hear from you shortly, we'll contact you to see if we can set up a time to make your windows sparkle. :o)  Have a great day.

Sincerely,

Steve Wright
Clearview Window Washing Service

This letter is primarily meant to be sent to prospects immediately after you give them the estimate.  This'll urge them to call references and also let them know that you'll be contacting them "shortly".  In other words, you're preparing them for the follow up call you're going to make.

Another letter window cleaners send is the one below where you've done the estimate presentation and you're now sending a letter a few days later asking for their business. I would still suggest though calling them because it allows you to close the sale much more effectively.  It's too easy for someone to disregard a piece of mail.  Anyway, here's the letter:

Dear Mrs Jones:

Thank you once again for the opportunity to present my window cleaning estimate to you.

I wanted to follow up with you to see if we can set up a time to make your windows sparkle. Hopefully you've had an opportunity to review the estimate package we left you along with perhaps calling the references listed within. 

Please give us a call at 256-546-2446 at your earliest convenience. Have a great day.

Sincerely,

Steve Wright
Clearview Window Washing Service

Again, just to emphasize, either letter above should really have a phone call or two or three associated with it for better results.  

As a side note, since you're a member of The Customer Factor, you can easily send personalized letters to prospects and customers with a couple of clicks. And again, each and every letter is personalized. We use tokens to do this. You can see the training video when you're logged in for more info. But it's easy and will save you a bunch of time. So I'd take the above letters and paste them into The Customer Factor so you'll have them in case you need them. If you have any questions on this, call me at 256-546-2446 or email me. 

Hope this helps.  Take care for now.

Regards,

Steve