The Power of Relationships…
This is a post to encourage every window cleaner out there in window cleaning land to take advantage of the power of relationships with "like" businesses who already have existing customer bases. To bring this point home, I posted a previous post on this blog asking for a window cleaner in the baltimore, md area to contact me because a window treatment dealer in that area was looking for a window cleaner to work with. So I got a call from a window cleaner in the area, he contacted the window treatment dealer, and bingo! They’re meeting next week to talk turkey. But this should be a lucrative arrangement indeed for andy.
Now let’s look at your window cleaning business…can you imagine having 3, 4, 5, or more similar service businesses working for you basically sending you customers without you spending any money advertising for those customers? This is the power of relationships. It gives you numbers in a big, big way.
Normally we go out and distribute 500 flyers. Great. Or we’ll pump out 1000 postcards. Excellent. But that’s 500 or 1000 people that we are investing money and time into over and over again. Nothing wrong with that. It’s all good. But how exciting is it to not have to invest anything into a prospect and be able to get calls on a regular basis from people already sold on your services because you were recommended by someone they already know like the window treatment dealer mentioned above or whoever. Very exciting!
In my case, I worked closely with maid services. I also had relationships with a couple of carpet cleaning companies, a pressure washing company, and every single service business belonging to the Breakfast Club (read chapter 7 in manual for more details).
The next best thing to working the referrals is to go after securing relationships with "like" businesses. Sure, it might take a little bit of initial effort to sew up a relationship. But once you have ‘em on board, they can be worth their weight in gold to your bottom line profits!
Have a great weekend…
Steve
