A Synopsis of a Window Cleaning Business
Hey All,
Good morning to everyone. I hope you’re having a fine day. Today I wanted to post a couple of emails that I received yesterday from a window cleaner who is relatively new to the window cleaning business. Maybe it’ll inject an extra step in your walk as you go about building your own window cleaning business.
Email 1
Good day Steve!
I wanted to let you know how I am making out here with my new window cleaning business. Well, what can I say but that I am ecstatic!
I am starting to see how the business works and today I made more money today than I have ever made working for an employer ever. Two jobs today, $450 dollars, and I am not even 1 month into it at an official capacity (started on Jun. 1st w company name). I am getting referrals already, and happy customers all around.
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References Make a Difference!
Hi Everyone,
I thought I’d post an email that I received the other day. This window cleaner was asking how to go about asking his window cleaning customers for references. Have a wonderful day.
Steve
Hello Steve,
I am a little over a month into it, the postcards are bringing in calls and jobs. I have printed out almost every kind of artwork you sent me (tweaked very little), and have figured out how to make my own small full color small yard sign for less than $5 and have been leaving them in customers yards for five days after I clean their home. I have the thank you letters and magnetic business cards.
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Part 2: Editing Your DNS
Hey All,
Ok…back with you today to talk about domains, websites, and online related stuff. Actually I think today I’ll just finish up talking about the process that needs to be completed after you purchase your domain name and I’d also like to add some information that I forgot to mention in the last blog post.
What I forgot to mention last time is that when you purchase a domain name, do it from an independent registrar like godaddy.com. NEVER get a domain name as part of a hosting plan that you might sign up for.
To back up for a minute and explain, if you’ve researched different web hosting and hosting plans, you’ll notice that many of them offer you a free domain name with purchase of any of their hosting plans. Sounds good, right? Um…not so fast. In this case, “free” could wind up biting you in the butt.
Keep in mind that a hosting company has to buy a domain name just like you would. They buy it from a registrar. But when they buy it for you, they generally buy it in their name. This makes you indebted to them forever.
What happens if you ever want to leave their hosting company for any reason? You could lose your domain name. They know this of course and that’s why they don’t mind buying your domain name for you (thereby providing it to your for “free”) because they know you’re probably not going to go anywhere.
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Free Exposure for your Business.
Hey all,
The other day I received an email from a window cleaner in the UK, and in the email he describes something he recently did that brought in some free publicity for his window cleaning business. It is really quite an idea. So I thought I’d post the email here in it’s entirety:
Hi Steve,
I have recently started after becoming redundant in January this year – so I’m still learning….
With the current recession there are now lots of empty shops around town which make many streets look scruffy. I took it on myself to build my window cleaning profile around town by cleaning all of these empty shop windows.
The local paper and our town renaissance team picked this up and contacted the local newspaper. The Bridlington Free Press then wrote a story detailing my window cleaning business and what I was doing to improve the town.
It can be read here:
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Putting Your Window Cleaning Business On The Web…
Hey All,
I’ve decided to start posting content to the blog that deals specifically with how to make the most from a window cleaning related website and/or how to get a website online if you haven’t done it yet.
This came about as a result of talking with many window cleaners over the last few months and also from listening to my hosting customers at 5.88webhosting.com. There is clearly a need for information on what steps people need to take in order to get their websites online.
The first thing I’d like to mention before we do anything is that I don’t think some folks realize how many window cleaning customers they can secure by having a website for prospects/customers to find. I know window cleaners who rely only on the internet to generate phone calls from interested prospects.
Here’s an email I received the other day from a window cleaner in new york:
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Which Flyers Work The Best…
Hi All,
I hope everyone is having a super day today. Below is an email I recently received. Thought you might benefit from the question/answer. Take care for now.
Regards,
Steve
Hi Steve
Well, I waited a whole yr, but I am ready now! I didn’t have the proper vehicle, still don’t actually, I have a very small sports car, so that still poses a big problem. I already market for another business, going door to door, I should have already been advertising for windows all along. I hit about 1500 single family houses a week , so I figure that is a good place to start.
I was wondering if there was a way to get copies of the flyers so I can take them in for mass production? Never mind…I was able to find the flyers u sent me. My question is this…I notice on your master copy there is no mention of price, I am assuming you believe this is the best way to go? I have read a few others saying this was not the way to go. I hope you don’t take my question as critical .
I’m just starting out and want to get the best possible response from my 1000 flyers, which flyer do you think would be best to start with?
Thanks,
Mike
My Response:
Hi Mike,
Good morning. And it’s good to hear that you’re ready to roll.
And that’s a great way to start as far as hitting 1500 homes a week. Make sure though that these homes are in your target market. I’m not sure what other business you’re doing, but if the markets aren’t the same, then you could run into some issues with not getting the proper amt of response from your window cleaning marketing to those 1500 homes.
As far as flyers, have you downloaded the flyers yet from the “materials” webpage? You can visit http://www.yourwindowcleaningbiz.com/materials.htm and download some flyers for editing. You were previously emailed the username/password. If you get the flyers printed up in bulk like maybe 1000 at a time, it shouldn’t cost you more than 4 to 5 cents each.
Oh…I see your second email where you found the flyers already. Cool. 
)
Right, my philosophy in my business is that I didn’t want to make it about price. You need to be careful that you don’t turn your business into Read more…
