Should You Use a Deadline When Marketing To Window Cleaning Prospects?
A recent email from a fellow window cleaner:
Hi Steve,
I collected the program from my post office box today!
A couple of things I noticed in the marketing section:
Here (in Australia) you are not allowed to approach houses and put advertising material in door jams, on door handles or under mats, etc. But you are allowed to put material (non postage) directly in mailboxes!
A quick question: As I will be a new business starting out, with the flyers is it a good idea to put an offer and deadline on them to get more of a direct response? E.g. 10% off your 1st service, offer ends dd/mm/yyyy.
The reason I ask this is that I previously ran my own personal fitness studio and after some trial & error we got a better response when we put an offer and deadline on our advertising.
Cheers,
Jim
My Response:
Hi Jim,
Good morning and I’m glad everything arrived safe and sound. I look forward to working with you as we build you a successful window cleaning business.
That’s great that you have the ability to put non postage items in mailboxes. Excellent. That’s actually better than what we’re able to do here in the States. We have to walk to their door which adds additional time to our marketing process.
