Pricing and Competition In The Window Cleaning Business
I recently received an email that I thought I’d post to the blog. It’s about the low ballers of the world out there charging low prices. We’ve all had to deal with ‘em. So I thought you might benefit from my reply.
Steve
Hey Steve,
I just bought your program and I’m excited to start using the materials, I’m starting my 2nd window cleaning business. My last one was back in 1992-93. Anyway I’ve been looking at what some of the people are pricing in my area now. Back in ’92 I was pricing @ $2 per pane. I’m wanting to price now @ $3-4 dollars. My concern is that guys in my area are pricing @ a BUCK yes a buck per pane!
How are they making money and how am I going to be able to grow my business to do this full-time when my competition is shooting themselves in the foot along with dragging the whole market down with them. Any help would be great. Thanks
Ron
My Reply:
Hi Ron,
Good morning and it’s great to hear from you.
So you were a “per pane” pricing window cleaner? I didn’t focus so much on panes as I did on the entire window. So for example, my pricing was $5 for a regular double hung window with a top and bottom sash. So to equate it to your pricing, it would be $2.50 per pane. Keep in mind that this pricing doesn’t include screens.
