I wrote an article awhile back where I talk about taking massive action in marketing your business. It was kind of like a 30 to 60 day outline on how to really start getting the calls and creating the beginnings of a solid business.

Well…today I’m going to bring it up a notch. I’m going to talk about a massive attack on the suspects/prospects in your town. I mean really massive.

Will it cost a few bucks? Sure.

But at the end of the month, your profits will FAR outweigh any investment you make. By a long shot.

To give you a quick refresher, I talk a lot about "doing the numbers". This means just getting your message out to as many people as you can. For example, the more flyers you get out, the more calls you get. If you only put out 20 flyers, you’ll get no calls unless you’re lucky. Put out 500 flyers, and you will get calls every time. Basic stuff.

Ok, so now that the refresher it out of the way, it’s time to turn the heat on.

10,000. That’s a nice round number.

And to keep the cost down, we’re talking about 10,000 flyers. 10,000 postcards could get costly after all.

I want to try and get everyone to dig deep and expand what you think you can do in 30 days. So as the title of this section states, we’re talking MASSIVE. We’re not talking about messing around with 500 or 1000 flyers. Nope.

10,000 flyers combined with consistent distribution over a 30 day period will create a schedule filled with a whole slew of customers and set the stage for your business for years to come.

A word of warning though…if you’re not prepared to handle the jobs that come from our massive attack, then obviously don’t do it. Because it’s a good way to get some folks upset. What I mean is that if you work another job full time or if you already have a full schedule, then you might want to handle with care. Because you’ll be turning customers away.

This is the perfect solution though to a brand new window washer who is working this business full time and needs customers quick. And it’s perfect for the window washer who’s been in the biz for a while, but there are lots of gaps in their schedule.

Ok…let’s get to work.

Again…10,000 flyers. That’s 10,000 flyers distributed over a 30 day period. So it’s 2500 flyers per week or 500 flyers per day. Simple.

But in a minute we’ll do some math, and that "simple" will turn into a goldmine.

I’ll tell you what I would do to make this work for myself, and then you can make whatever changes you would need to make according to your own preferences.

My technique for distributing the flyers, would be to "chuck" ‘em out the car window. I would make the commitment to wake up at 6am for the next 30 days from Monday to Friday. So I would have inked right on my Day timer: "7am to 10am 500 F".

The night before my distribution "route", I would prepare my baggies and flyers. Cost of 5000 8 1/2" pages would be around $250. Phil puts two flyers on one page, so you would only need 5000 pages for your 10,000 flyers. Or you can do the 4 postcards on one postcard stock page. Just check the pricing for both and make your decision on which way to go.

I would hit my local Sam’s Club or Costco’s and buy my baggies in bulk. I would stop by Home Depot and buy 4 to 5 bags of rocks. I would also get five 5 gallon buckets at Home Dept. 3 of them would be to put my rocks in and "clean ‘em off". The other 2 buckets would be where I would place my finished, sealed, "ready to be thrown" baggies.

So once the 2 buckets are filled with around 500 baggies, they’ll be placed in my car ready for action the next morning.

There is some prep time involved, so what I would do is set a goal to start "distributing" on Monday. Whichever Monday I start makes no difference, but I would take the previous Friday, Saturday, and/or Sunday to buy the needed supplies, drill holes in the bottom of the buckets (so I could wash off the rocks), and prepare at least 500 baggies for my Monday delivery.

So I wouldn’t prepare all 10,000 baggies at one time of course. What I would do is prepare the previous night for the next day’s delivery.

If you don’t have the funds necessary to take care of the entire 10,000 flyer set-up initially, then do it week by week. After all, you will be getting phone calls each day, and jobs will start coming in. So you’ll be able to afford more ziplock bags, rocks, and flyers as the days go by due to the profits coming in.

So if you want to, buy the following week’s supplies every Saturday, but prepare the baggies, rocks, and flyers the night before you deliver.

It’s also important to have an idea where you’re going to deliver the flyers so you’re not spending wasted time driving around for nothing. So have your target area mapped out. I used a local Direct mail house when mailing postcards, and they had a map of all the various routes that made up my "target market". And the number of homes within each route were shown also.

If you can’t find a direct mail house that’ll sell you a map like this, then head to the post office to see if they can hook you up. Another place to go would be the National Realtors Association.

You have to be somewhat familiar with the area though so you can spot your "target market" areas on the map. If you are not familiar with your area, then again, the National Realtors Association can assist you with that for sure. Tell ‘em who your target market is and what you want to do. They know all the areas and markets within the towns and cities.

With your bags and your map, you are good to go. Throw 500 every morning. In 3 hours max, you should have it finished up. I personally would treat it like a paper route. Ah…nothing like being 14 years old again. )

Except we’re talking some serious moolah here, not chintzy paperboy money.

Speaking about that, let’s talk about some numbers. Here’s the fun part. I’ll keep everything relatively conservative so all the numbers I’m about to discuss are extremely doable by everybody in every part of the country.

Let’s assume a 1% return in terms of phone calls we get from the flyers we distributed. So that’s 25 phone calls per week/100 phone calls per month.

Again remaining conservative, we’ll end up presenting estimates to 80% of the people who called. My experience has been that if you’re getting a call from a stand alone flyer or postcard, you should be able to set up a free estimate for the caller with no probs. But we’ll just assume you’ll only set up estimates for 80% which is 20 estimates per week or 80 estimates per month.

Once again, we’re going to stay conservative and assume that you close only 70% of your estimate presentations into jobs/sales. If you present your estimate properly and really present a high quality image to each prospect, there is absolutely no reason why you shouldn’t close at the very minimum 70%, but more than likely it’ll be 80% to 85%.

Ok…so 70% of our estimate presentations is 14 jobs per week or 56 jobs per month.

And finally, we are going to use a real low average dollar figure per job of only $150.

Bottom line, you have just made $8400 for your flyer distribution efforts in that 30 day period!

Of course the actual jobs you do will probably be stretched over a few weeks or even 2 months, but your efforts in that 30 days resulted in $8400.

A couple of final points…

–Obviously there are some expenses associated with delivering the flyers, so pull this amount out of $8,400. It’s not much though.

–And remember that I stayed conservative across the board. I mean my own personal actual average per house price was $200 to $250 in my area, so now all of a sudden that $8,400 turns into $11,200 (assuming $200 avg. per house)!

What I would do is take the next 30 days off and wait ’til the smoke clears (appointments have all been set) and then fire it up again.

Keep in mind that I’m not even talking about all the other jobs you may get from referrals due to satisfied customers, or other marketing methods you may apply.

It’s really that easy. Wash, rinse, repeat as often times as necessary ’til you have achieved your own personal and business goals.

And depending on those goals and/or your time availability, just adjust the flyers accordingly (upward or downward). But please don’t do a minimal number per day or the numbers will never work in your favor.

Just remember that 100 flyers distributed may sound like a lot, but it’s only 1 phone call (based on the average of a 1% return). So 20, 30, 40 flyers distributed for example, will return you just a fraction of a phone call. In other words, you’ll get no calls. So please do the numbers!

Here’s a breakdown of varying flyer distribution returns:
(30 day delivery period…and using the above conservative numbers)

• 2500 flyers   = $2100
• 5000 flyers   = $4200
• 10000 flyers = $8400
  And if you feel like Superman…
• 15000 flyers = $12600
• 20000 flyers = $16800

Whew…10000 to 20000 flyers is a big time massive attack that will entrench your business in your community in a big way. Not to mention bring in some super revenues for your company.

And grab The Customer Factor to make sure you don’t let any customers or prospects (they won’t all say "yes" when you first present the estimate to ‘em) fall through the cracks.

If you’re working full time, then plan each Saturday as your day to distribute 2,000 to 2,500 flyers in one day. It can be done if you’re willing to make the commitment. Of course, if you have no time to do the jobs, then lower your distribution amount to only 1000 flyers every Saturday.

One final note on this…when I write about marketing in the window washing biz, I always assume that most folks want to go full time, are full time, or want to expand and hire subcontractors/employees.

But if you’re part-time in the window washing biz and want to continue part-time as a one man/woman show, then ignore everything I just said. ) Nah…just kidding. But at the very least, just lower your numbers.

Good Luck! Actually there’s no luck involved. Just distribute, distribute, distribute in a consistent manner over a set number of days and the calls will come.

Have a profitable Day!

Best Wishes,

Steve