Resources For Your Window Cleaning Business

Marketing/Advertising

My experience in the window cleaning business has taught me that your image is critical to your success. You will be inside your customer's homes, but before they let you in, you have to show them that you're not some joe blow passing through town looking for beer money.

When I first started in the business world many, many years ago, my mindset was to buy the cheapest stuff I could find. So I'd get 500 black and white, flimsy business cards for 11 bucks. Not good. And in the window cleaning business, it's especially not good. So check out the following quality products:

Postcards - 14 pt. thick glossy full color Postcards. When your prospects receive one of these postcards, they will be impressed.

Business Cards - Full Color. Send a message to your prospects and customers that you're a professional. Weak, black and white cheapo cards do not send that message.

Door Hangers - If you've made the decision to use door hangers (vs flyers), then here is where you can get some high quality door hangers that'll show your prospects you mean business.

Magnetic and Yard Signs - You shouldn't have any problem finding a local sign shop to produce some signs for you, but if you do, here is a good Sign resource to check out.

(Note: I personally would recommend you use flyers over door hangers. And if you apply the rock throwing flyer distribution technique, then you can distribute hundreds of flyers in a snap!)

Services

The Customer Factor - Back in 2004 I launched my window cleaning software product called The Customer Factor and it has grown steadily since then with new features and benefits. It's a contact management, follow-up, document sending, invoice creating, income forecasting, accounting system, and much more. There is no way I can describe everything The Customer Factor does in this one paragraph. So I invite you to visit the main webpage, read about all the benefits, and watch the shot "behind the scenes" demo video. It's simple to use as current members will attest to. Invest in your window cleaning business by putting The Customer Factor to work for you. It'll be one of the best investments you will EVER make…Period!

3 Bears Window Cleaning Directory - Advertise your window cleaning business for free in my window cleaning directory. This is not your typical window cleaning directory that you may have seen while browsing the internet. It's no good to have a listing online that nobody can find. 3 Bears was created in such a way where your window cleaning business will be noticed by prospective customers! Visit 3 Bears Window Cleaning Directory to find out how we do it, and then take a couple of minutes to create your free listing.

Send Out Cards - I used to send greeting cards regularly to my customers. And it was all done manually-buying the cards, filling 'em out, signing, addressing, sealing, licking the stamps, and sending. Yuck. But relationship marketing works. That's why I did it. Done properly, working the relationship with your existing customer base is the absolute best form of marketing you can ever do.

But now it's not necessary to do all this manual stuff anymore. There is a system available that will do it all for us. You really have to see it to believe it. So what I did is create a separate website (click link above) for you to read more about it. You can access a video also at this website that I put together showing you how easy it is. Or you can click here to watch the video. Oh…and I've also set up a gift account where you can send a couple of cards to anyone for FREE!  More information is at the above webpage.

I'm a firm believer in "systems" that can benefit our businesses (that's why The Customer Factor was created) in a big way, and Send Out Cards is one of those systems. If you're not sending out relationship building greeting cards, you're not maximizing the profit potential located within your existing customer base. If you are sending greeting cards, congratulations. But why waste money on inflated greeting card pricing and spending valuable time doing it? Send Out Cards will take care of it from beginning to end for about a buck a card and this includes postage!

Marketing tools personalized - Barb Wilson has done all my design work, so if you purchased my window cleaning program and have received my CD filled with the high quality marketing tools I've used over the years, then I recommend that you just have Barb edit them all for you. Our time needs to be spent on marketing our businesses, not sitting behind a desk trying to design and resdesign stuff. Let the experts do what they do so we can do what we do…and that's market our business and make money!

Insurance - This is a no-hassle way of securing commercial liability, bonding, and business automobile insurance coverage. Just be aware that occasionally there is no insurance agent in your area. But it's free to request a quote, so I would definitely take a minute to do it, even if you already have coverage. I've had folks tell me that that they were able to get some great insurance rates through this company.

Additional Marketing Materials

Free Business Cards - Although I recommend that you use PS Print listed above to get your business cards printed, here is a company who will print you 250 business cards for free. You do have to pay shipping costs. And the "catch" for this freebie offer is that their logo will be on the back of your business cards. If you are just getting started in the window cleaning business and need to watch every dollar, then this would be a cheap way to get some full color business cards printed.