Here’s a Great Way to Energize Your Window Cleaning Sales!
I recently received an email from a window cleaner asking if I had any suggestions on how we can get a jump start to the spring time. There are many ways to do it, but one of the best is listed below. It does require you to have some kind of a customer base in place though, so if you have no customers currently because you’re just starting your window cleaning business, I’ll catch you in the next tip. 
The way to do it is to send out a systematic mailing campaign to your customer list announcing a special offer with a clear cut expiration date on the offer. I was never a big fan of building my business around “price” because that generally turns your business into just another commodity. However there’s no denying that a special offer combined with an expiration date works!
And with springtime almost here, this is the time to launch what I’m about to talk about.
Marketing Your Window Cleaning Business On Craigslist
I recently received a question from someone asking if it’s a good idea to market their window cleaning business on craigslist. He went on to ask if anyone else is doing that.
My response to this is to absolutely give craigslist a try. Any kind of marketing is worth a test to see if it brings in any business. Of course it does depend on what kind of investment is needed to run the test, but since craigslist is free to list your business and service, then you should definitely post your business information there.
I do know window cleaners who advertise on craigslist and they do receive calls. Understand though that it should never be your main source of marketing/advertising. The quality of the prospects aren’t the best, and you’ll get more price shoppers vs if they were responding to a flyer or postcard, but again, you’ll get some business from it.
For those of you reading this who aren’t familiar with craigslist, go to http://www.craigslist.org. On the right will be a list of cities in your State. Choose the city where you are doing business/want to get prospects from. Then look for a “Services” section.
What To Do When It’s Raining…
Hi Steve,
I have a question. I consulted How To Start Your Own Residential Window Washing Business, but didn’t find anything on this particular subject. Up here in NE Ohio, we get a fair amount of rain (Trivia: last year we got more rain than Seattle and Ohio is noted as being the second cloudiest state in the country). On Monday and Thursday, I have jobs scheduled and currently, the weather forecast is calling for possible showers. What do you recommend that I tell the customer?
Hope all is well with you.
BTW – if you ever need a testimonial for your website, you can count me in.
John Blystone
Some Card Wording to use…
Hi All,
The other day a window cleaner signed up for Send out Cards and as we talked about how it can benefit his window cleaning business, he asked me if I would send over some card wording that I used within the greeting cards that I sent my customers. I told him I’d send it on over to him, but I also figured I’d post it to the blog.
Read more…
Creating a Free Website
Hi All,
Good morning. I’m back with you today to talk about the process of getting a website online for your window cleaning business.
We started this series of articles by first discussing domain names: how/where to buy it, how to save money (use a coupon code) when buying it, etc. That blog post is here if you haven’t read that yet.
Next we talked about editing the DNS information at your registrar (the place where you purchased your domain name from).
Today we’ll talk about the actual website itself as far as creating one. There are a number of ways to create websites all the way from free methods to paying for expensive web designers.
Read more…
A Synopsis of a Window Cleaning Business
Hey All,
Good morning to everyone. I hope you’re having a fine day. Today I wanted to post a couple of emails that I received yesterday from a window cleaner who is relatively new to the window cleaning business. Maybe it’ll inject an extra step in your walk as you go about building your own window cleaning business.
Email 1
Good day Steve!
I wanted to let you know how I am making out here with my new window cleaning business. Well, what can I say but that I am ecstatic!
I am starting to see how the business works and today I made more money today than I have ever made working for an employer ever. Two jobs today, $450 dollars, and I am not even 1 month into it at an official capacity (started on Jun. 1st w company name). I am getting referrals already, and happy customers all around.
Read more…
Putting Your Window Cleaning Business On The Web…
Hey All,
I’ve decided to start posting content to the blog that deals specifically with how to make the most from a window cleaning related website and/or how to get a website online if you haven’t done it yet.
This came about as a result of talking with many window cleaners over the last few months and also from listening to my hosting customers at 5.88webhosting.com. There is clearly a need for information on what steps people need to take in order to get their websites online.
The first thing I’d like to mention before we do anything is that I don’t think some folks realize how many window cleaning customers they can secure by having a website for prospects/customers to find. I know window cleaners who rely only on the internet to generate phone calls from interested prospects.
Here’s an email I received the other day from a window cleaner in new york:
Read more…
Which Flyers Work The Best…
Hi All,
I hope everyone is having a super day today. Below is an email I recently received. Thought you might benefit from the question/answer. Take care for now.
Regards,
Steve
Hi Steve
Well, I waited a whole yr, but I am ready now! I didn’t have the proper vehicle, still don’t actually, I have a very small sports car, so that still poses a big problem. I already market for another business, going door to door, I should have already been advertising for windows all along. I hit about 1500 single family houses a week , so I figure that is a good place to start.
I was wondering if there was a way to get copies of the flyers so I can take them in for mass production? Never mind…I was able to find the flyers u sent me. My question is this…I notice on your master copy there is no mention of price, I am assuming you believe this is the best way to go? I have read a few others saying this was not the way to go. I hope you don’t take my question as critical .
I’m just starting out and want to get the best possible response from my 1000 flyers, which flyer do you think would be best to start with?
Thanks,
Mike
My Response:
Hi Mike,
Good morning. And it’s good to hear that you’re ready to roll.
And that’s a great way to start as far as hitting 1500 homes a week. Make sure though that these homes are in your target market. I’m not sure what other business you’re doing, but if the markets aren’t the same, then you could run into some issues with not getting the proper amt of response from your window cleaning marketing to those 1500 homes.
As far as flyers, have you downloaded the flyers yet from the “materials” webpage? You can visit http://www.yourwindowcleaningbiz.com/materials.htm and download some flyers for editing. You were previously emailed the username/password. If you get the flyers printed up in bulk like maybe 1000 at a time, it shouldn’t cost you more than 4 to 5 cents each.
Oh…I see your second email where you found the flyers already. Cool. 
)
Right, my philosophy in my business is that I didn’t want to make it about price. You need to be careful that you don’t turn your business into Read more…
