Posts tagged "window cleaning directory"

Get More Profits From Your Window Cleaning Customers

Hey All:

I was asked recently by a window cleaner to put together a letter intended to offer customers a monthly service. I think it’s a great idea to be able to do a full window cleaning job in/out every few months and then go back later for an “outside only” window cleaning.

For me, monthly would be a bit too frequent. I’m not not sure if my residential customers would have been agreeable to that. But it’s something for you to test with your customers in your area. At the very least, you should be able to secure multiple customers who would like an “outside only” window cleaning every 3 months.

As a matter of fact, a very successful window cleaner sent me a quarterly “contract” the other day that he uses in his business to secure “outside only” window cleaning business from his customers. I’ve attached it below. Complements of Deland Moghimi. Feel free to edit it to fit your business.

But first…here’s a letter that you can use to send to your window cleaning customers letting them know about your “outside only” option:

Dear Mrs. Jones:

Steve Wright here with Clearview Window Washing Service.
I would like to thank you for your business once again.
I sincerely hope you are pleased with the window clean-
ing service I performed for you recently. Clean windows
really do make the whole house sparkle.

We’ve had some requests from customers recently for a
more frequent “outside only” window cleaning since the
outside gets dirty faster then the inside of the windows
do.

But it’s not only the dirt that’s a problem though. Over
time, a build up of minerals can occur on the glass and
in the pores of the glass (due to rain and sprinkler sys-
tems) which can leave unsightly hard water stains on
your windows. Once this staining occurs, it can be very
difficult to remove.

So by having your windows cleaned professionally on a
regular basis, in addition to having clean glass year round,
you will also be protecting your windows from the elements.

Some customers have mentioned having the outside of their
windows cleaned every month while others want us to come
by every 3 months. Which time period would fit you best?

And again, we’ll come by every year to do a complete and
thorough inside/outside window cleaning for you which al-
so includes cleaning the screens, tracks, and window sills.

Please call us at 256-546-2446 to make the arrangements.

We appreciate your business once again. Have a wonderful
day.

Sincerely,

Steve Wright
Clearview Window Washing Service

Notes: There are different ways to use this letter. One way could be to send it after you finish up a job for the customer. You are fresh in their mind and they still have that excitement about having clean glass. So they’ll be receptive to what you have to say.

Another way is to send out the normal “Thank you” letter after the job is complete. And then follow up a week or two later with the above letter.

One thing that I would test is to also include a card within the letter. Not a greeting card, but more of a heavy card stock that the customer can simply fill out and send back. If you want to see your response rate go up, put a stamp on it or better yet, get a postal permit and have the indicia (postal permit #) printed on the card. It’s always best to provide a hassle free way for customers to respond.

You can even make this card an “outside only” window cleaning request AND a “testimonial request”. I generally sent my customers a separate testimonial request letter which you can see here. But there are many ways to accomplish the same thing. So perhaps after the job is completed, you can thank them in the letter and then reference the “outside only” window cleaning idea along with a request for them to write a comment/experience with your service.

I have had literally dozens of people purchase my window cleaning product simply because of all the testimonials I display on my “testimonials” webpage. So you should definitely place a lot of importance on securing testimonials.

Any idea how powerful it would be if you not only presented an estimate package to a prospect with references (and phone numbers), but also included 2 or 3 pages of customer comments? Wow. How many other window cleaners do this? Very, very few.

I know I got off on a tangent here talking about testimonials. :o ) But they really are effective. It’s just flat out more believable when other folks say good things about you. I don’t do much advertising for my window cleaning software, The Customer Factor, because members have mentioned to me that they’ve recommended The Customer Factor in forums and other places where window cleaners hang out. Ah…testimonials and satisfied customer comments. What a concept.

Oh…and click here for the quarterly “contract” that Deland sent me. Have a super day.

Best,

Steve


Find Your Passion!

An email recently received.

Hello Steve,

Thank you for the email tips. I really appreciate it and the time you spent to send them.  Unfortunately i lost my job Monday and i am financially dead. I have been wanting to start a window cleaning business for a long time now. I want to do this business bad. I am 40 years old and just plain tired of working for these corporations that in the long run just don’t care about you, the one working so hard to make them wealthy. I want to be that top guy.

I am a family man with 4 kids, dog, cat, 2 birds and a hamster and of course my beautiful wife. I soo badly want to give them all a better life.

One thing i finding difficult is finding the drive on a daily basis. How do you motivate yourself everyday? Also i find it difficult to walk in the store and talk to the manager. I try to tell myself that they are just another person and don’t feel intimidated but it doesn’t really work.

Thanks,

James

My Response:

Hi James:

I’m sorry to hear about your current situation.  

Right…the window cleaning business is a way for anyone from any walk of life to literally change their life around.  I know when I first started, money was real tight.  But soon thereafter, the profits were coming in regularly and things were looking up and getting better all the time.  Although money doesn’t buy happiness, it sure gets rid of an awful lot of financial stress.  That’s for sure.   

40 years old is young so you have plenty of time to get hooked up in the window washing business and work it into a succcessful business.  I know what you mean about working for corporations.  It’s like being chained to your desk.  I remember working for Nationwide Insurance many years ago.  I spent 2 years there and it was the worst 2 years of my life.  It was like prison without the bars. 

It sounds like you’re ready to make some serious changes. 

Getting motivated for me is not difficult and I’ll tell you why.  Just a few years ago, I decided that I was going to make window cleaning and working with window cleaners my passion.  So this is all I do.  It’s the reason why I jump out of bed in the morning all excited for a new day.  There is no better feeling than seeing a window cleaner progress from ground zero to a successful window cleaning business.  It’s similar to when a brand new window cleaner does their first window cleaning job and walks away with $300. It motivates ‘em to continue.

To get to this stage though, one of the keys for me was to stop bouncing around always "searching". There was a point in time where I was bouncing from one opportunity or business to another always looking for the almighty dollar.  Although making a profit is important to any business venture, when I stopped spinning my wheels bouncing from here to there, and started focusing on just one business (window cleaning), having a passion for this business, and stopped making profit my main focus, that’s when ironically my profits went up.  So develop a passion for something.  Without it, it’s hard to stay motivated. In the window cleaning business, be passionate about the jobs you do and the care you provide to your customers. If you do, the customers will recognize that and you will see tremendous results come back to you in the form of repeat business and referrals.

Customers have a keen 6th sense when they know if someone is just going through the motions or if they really care and take pride in the work they are performing. So passion is rewarded. That’s probably the main reason why window cleaners who buy The Customer Factor window cleaning software stay with us. We have one of the highest retention rates in the industry because members see first hand all the new features and enhancements that are introduced on a regular basis.  In other words, the passion is there to constantly improve the software. Our members can see that. If we didn’t do this, then members would think we’re focusing only on the profits with no interest in reinvesting to better help them.    

I’m confused when you said "it’s difficult to walk in a store and talk to the manager."  Are you currently trying to secure window cleaning accounts in commercial businesses?  Or are you referring to something else?  I have a very low key way to present yourself to the manager if in fact you wanted to spend some time securing commercial accounts.  It’s detailed within my manual along with a flyer that’s used with it. 

I hope the above helps. If you have any questions, feel free to pick up the phone and call me.  I’m always available to talk about window cleaning.  Take care for now.

Regards,

Steve


An Exciting Development…

Hey Guys and Gals:

How is everyone today?

Well…I just wanted to mention a couple of new developments that are taking place with 3 Bears Window Cleaning Directory and to thank you for all the great feedback, suggestions, and activity. Wow. This thing is really taking off. The directory is being given some great weight by the search engines which is exactly what it was designed to do.

First I’d like to say that yesterday we made changes to our Premium listing structure in 3 Bears where now everyone can create a Premium listing. The listing is still free of course just like it’s always been, but previously we were asking for either a website link from your website (if you had one) or for you to link to 3 Bears from three different social bookmarking sites. It’s something that was quick ‘n easy to do and instructions were provided. But now that’s not necessary anymore. We have software that’ll handle all of that in addition to a couple of companies that’ll assist.

The purpose of this "link building" requirement was simply because search engines really favor websites with lots of links pointing to ‘em. Anyway…that’s been removed.

So login with your username/password and upgrade from a Standard listing to a Premium listing if you currently only have a Standard listing. If you don’t have a listing yet or you have not even registered with 3 Bears yet, what are you waiting for? Whew…a Premium listing gets you your own search engine optimized webpage on the directory that’ll really do wonders for you in the search engines. Plus you’ll be able to display your business in three different cities in the main directory also. So start advertising your business right away for free.

But here’s where it gets even better…

As mentioned, all window cleaners with a Premium listing gets their own webpage on the directory. You can get an idea what a Premium listing is all about by clicking here.

But we are going to take a random number of these window cleaner webpages and advertise them all over the web in their respective locations. Ex: If you have a premium listing with 3 Bears and you live in tucson, arizona, how’d you like additional online advertising in the tucson, arizona area? Yeah yeah…dumb question. As I mentioned in the email that I sent yesterday to all the window cleaners who are registered with 3 Bears, I have yet to meet a window cleaner who would turn down free business. 

So we’ll be focusing on not only online advertising and working with the search engines for the main 3 Bears Window Cleaning Directory, but we’ll also be getting the word out for individual window cleaners who have a premium listing in 3 Bears. So….as I mentioned earlier, if you don’t have a Premium listing, what are you waiting for? Your free listing is waiting for you. 

Have a great weekend.

Steve


A Window Cleaning Website Program…

Hellooooooo To All:

I’ve been meaning to mention this for awhile now, but barb wilson, my web designer has recently put together a mighty cool website program for window cleaners. You can click on the banner at the right or just visit her webpage directly. The designs are attractive, streamlined, and effective. Barb has done all my design work for years on all my websites and graphics. I wholeheartedly recommend that you check her out if you don’t have a website yet.

Many of you reading this have already used her to personalize marketing materials, create caricatures, do website makeovers, and more, so you may already be familiar with her quality and service.

And as far as her pricing, I personally think the only way you’ll be able to beat her prices is if you have the skills to create your own site. I mean I saw a window cleaning website program being offered for $779 recently. Almost 800 bucks! Wow. That’s way, way, way too much. Some designers have gone a bit overboard.

So…barb’s websites are reasonably priced and professional looking. Not a bad combo. The pricing is great for your pocketbook, and a professional looking site will really do wonders for your online image. I’ve seen some real sloppy looking websites as I’m perusing the web that look like they were homemade. That might have worked back in the 90′s, but in 2008 you need to stand out from the crowd. A nice, pleasing, attractive website that you’ll be proud to send your prospects and customers to is the way to do that.

As a side note, I’ve had a couple of folks ask me some things about this program because they were under the impression that I put it together. No…I don’t do websites. It’s Barb’s business and she does 100% of it. The only connection barb and I have is that because of the amount of work I’ve given her over the years, she has agreed to slice and dice her pricing making it real affordable to get a website built. Have a great weekend.

Best,

Steve 


Web Hosting News for Window Cleaners…

Hey All:

Over the last few years, I’ve been asked many, many times about online related stuff like websites, what hosting companies are good, where to get domain names, etc. etc. As far as hosting and domain names, they have come way down from what they used to be priced at.   I remember when domain names were $70 for the year. Yikes. Now you can get ‘em for $6.99 per year. Cool.

And if you’re about to get a website online, one of the hosting companies you should look at is ipower.  Visit their page and bookmark it so that you’ve got the info. available when you’re ready to launch your website. They’ve got a super inexpensive hosting rate ($4.95 per month) and their uptime is close to 100% (99.9% to be exact). This is important because you should consider your host as a business partner. If your site is down or offline on a regular basis, it doesn’t make you look good. 

I mean if visitors visited 3 Bears Window Cleaning Directory only to land on a "page not found" page, it’ll make visitors not visit anymore. If The Customer Factor window cleaning software was offline or "down" due to the ineptness of my hosting company, that would result in many upset members as it should. They need access to their business data all the time ’round the clock. So the bottom line is to make sure that if you have a website, you need to get yourself a hosting company which has great "uptime". And when you combine the uptime found at ipower with a cheap price and 24/7 phone/email support, you’ve found the perfect hosting company to host your website. If you have any questions on this, please let me know. I’ll be glad to walk  you through the "techy" issues that some folks have when getting their hosting company set up.

Oh…and if you have a website and you already have a hosting company, then take a look at what you’re paying. ipower helps move website owners over to their plan all the time from hosting companies charging too much. The problem is that some website owners have had the same hosting company hosting their website for a long time. And as pricing has come down, the hosting company may not tell you about it.  So you might be stuck paying a higher rate then new customers who are signing up to that same plan. So again, if you have a website, look at the hosting company pricing that you’re paying. If it’s more than $4.95 per month, then give ipower a look.

Note: For obvious reasons, the websites I own which require more power, more space, more bandwidth, more features, etc. are not on the $4.95 plan. I have special servers for 3 Bears Window Cleaning Directory and The Customer Factor due to their special requirements. But for a basic static html window cleaning website, the ipower $4.95 plan is all you need.

Sincerely,

Steve


Batting One Thousand in the Window Cleaning Business!

From the window cleaning mail bag. 

Hi Steve:

Matt (the weatherman as primary job) writing from North Carolina. All is going well.  Batting 1000 so far with estimates- getting all jobs (7 for 7).  Doing them during afternoon and weekends.  Average house is on a lake and costing 250 to 350 bucks.  I’m spending 3 to 5 hours cleaning outside and screens first day and 3 to 5 hours the second day doing inside and putting screens back.  I spend a lot of time on a ladder as these are home from 3000 to 5000 square feet. 

Frankly, those darn screens can eat up to 3 hours of my time taking them down, cleaning and reinstalling!  I charge 2 bucks a screen now after initially charging 1 buck.  Most homes have had 35 or so screens.  No advertising so far- just putting the sign at the curb and most times someone walks buy and asks for an estimate, or, they find my website.

My question:  should I joing something like the Master Window Cleaners of America?  It costs 50 bucks.  Some material benefit but I was mainly looking to get listed as a member in their directory so it would add another internet avenue to my business.  I’m on with your directory and my web host tracker has shown people finding me there, too.

Thanks,

Matt

My Response:

Hi Matt the weatherman:

How are you doing this morning?  How’s the weather over yonder?  Sorry…couldn’t resist.   

Fantastic on batting a 1000.  Cool.  A couple of things to talk about along with some suggestions.

First off, you may want to look at your pricing.  It may be a bit early to do this since it’s only been 7 jobs, but my rule of thumb was if I closed 100% of the jobs I presented, my pricing was too low and it needed to be boosted up.  If you close around 85%, your pricing is perfect. If you close a low 50% or 60%, then you’re pricing is a bit high.  Just some thoughts to keep in mind. 

Again…it’s still a bit early yet though, so you may want to wait a bit.  But if you do 20 estimates and you close all 20, that’s not necessarily a good thing.  I know that sounds strange, but if everyone is saying "yes", price needs to be looked at.  Of course it could also mean that you’re a heckuva of a "closer".   You just want to make sure you’re making the profit per hour on each job.  

But the reason why I’m talking about price is that you mentioned houses are going between $250 and $350.  A $250 house should take you no more than 6 hours tops, inside, outside, screens, etc.  So 2 days on a $250 to $350 house is a bit too much time.  So I’m suspecting that maybe your pricing might need to be boosted.

I do need to say though that you will be slower now then someone who has been in the biz for awhile.  So keep this in mind as I talk about speed above.  I think maybe we should talk after you’ve done 20 or so jobs.  Because at that point, you should have most of your internal systems ironed out and humming along, and you should have picked up some real good speed.  Screens for example should take no more than 30 to 45 minutes at most.  If you have any questions on this, call me.  But definitely not the 3 hours it’s taking.  This’ll also be one of the things that you’ll get faster on over time though. 

Cool on the sign.  Yeah, a yard sign is a great form of advertising for sure.  And word of mouth will spread nicely for you too.  Hopefully soon you can step up your advertising although I guess you would need to be careful there due to possibly getting too many calls.  I suppose that could interfere with your day job or you’ll be forced to schedule customers a few weeks into the future.  This is not a bad thing necessarily, but some customers don’t want to wait 6 weeks to get their windows cleaned. So if you do get started with flyers for example, maybe you could test the waters by putting out 200 at a time.

But to your main question.  I personally was not a member of MWCA, but an organization like this certainly can’t hurt you.  Right…there is some material benefit and of course you’ll be able to use their logo on your marketing materials. But the main benefit to me would be that extra online exposure like you mentioned.  So it’ll be a worthwhile investment at only $50. 

I think a better investment would be BNI.  Not sure if you would be able to invest the time into it though.  It’s a super organization that’ll bring you plenty of business. It’s a bigger investment than the $50.  But of course the returns are much greater too.  The cost depends on the chapter in your area.  In order to make bni truly effective you need to show up every week at their breakfast, so I’m not sure if you’re able to do that in your current weatherman position.  If you can’t, then it’ll be a wasted investment.  But it’ll give you plenty of jobs and customers if you can manage it.

And stay tuned to 3 Bears Window Cleaning Directory. We have some really exciting things planned.  Did you create a premium listing or a standard listing? If you only created a standard listing, we’re removing all requirements for a premium listing so that everyone can get one.  We’ll be announcing that later.  And I’ve hired a couple of folks who are going to  work real hard on getting 3 Bears boosted in the search engines.  So this’ll be great for all window cleaners who are listed.

Take care for now.  Have a great day.

Regards,

Steve  

A follow up:

Steve:

Thanks for the thorough reply!

I believe that I have a good system in place regarding the actual cleaning and have become faster.  I frankly can’t start a home earlier than noon and will work no later than 6pm so I can get home to eat, relax and go to bed to get up at 2am for my primary job.  This routine allows me to clean the screens and the outsides of the windows.  These houses are fancy and I have to be extra delicate on site as the homewoner is usually there working.  But I agree- I can get a bit faster.  3 hours may have been an exaggeration.  But 35 screens off, labeled, washed, stacked and reinstalled is a big pain!

I do price 5 bucks per window, and more if they are larger, less for a sidelight, transom, etc.   I have been "taking off $20.00 by applying an internet gift certificate"- I’ll add it a bit first then subtract the 20 so net discount may be 5 or 10 bucks.  People seem to react positively.  I should be charging more for 2nd floor windows/hard-to-reach areas.  Frankly, somewhat a softy when it comes to charging someone for my time and I must get over that.  I’ve been averaging 30 bucks an hour for a job.  My best was 40 bucks an hour on one home that had no screens and all casement windows.

I think I’ll join the MWCA.

I do have a premium listing with you in 3 Bears Window Cleaning Directory and it’s listed under 3 cities.  I love it!

Thanks again.  I will call you soon for the first time and look forward to your "infinite wisdom!"

Matt

My Response:

Hi Matt:

Good morning.

Sounds super.  Wow…2am for the primary job.  That’s a toughie.  Sure….after a few more jobs, things will be a bit more streamlined.  I think a lot of the time savings come from just not having any wasted steps. It’s seems like at the beginning we spend time looking for stuff or having to think about what to do next.

 But over time we know immediately when we pull up to the house what we need to do…step 1, step 2, etc.  It’s all 2nd nature after awhile which really helps our job speed. 

Sounds good on the internet discount.  I think 30 bucks an hour is super for someone who is still relatively new.  Right…casements with no screens are cake. 

Super hourly on that job.  Yeah…the mwca is a wise investment at only $50.  Right…give me a call anytime.  We haven’t spoken yet, but I’m always available by phone 7 days a week.  Window cleaners call me all the time, so definitely no probs on calling for sure.  256-546-2446.

Take care for now and thanks for the "infinite wisdom" comment.  :o )  Have a great day.

Regards,

Steve

 


The Window Cleaning mail bag…

Hey all:

Well…june is upon us. Everyone should have their window cleaning businesses up and running in full swing now regardless which  part of the country you’re in. This is fun time. And time for profits.

Today I just wanted to reach into my mail bag and see what emails I recently received related to the window cleaning business. Maybe they’ll help answer any questions or things you’re running into. Oh…but before doing that, we have some really neat changes being introduced into 3 Bears Window Cleaning Directory shortly. So stay tuned for that. Ok, here we go:

Hi, Steve

Do you have any e-mail letter samples that I can use to send to current customers to get their 6-month or 1-yr services done?

Rasheed

Response:

Hi Rasheed:

Good morning.  It’s good to hear from you.  Long time no talk.  :o )  I actually didn’t send letters or emails to customers in my follow up process.  I just preferred to pick up the phone and call ‘em.  It’s too easy for a customer to disregard a letter/email.  You can read some follow up information in some of my blog posts including what I said to prospects in my follow up calls.

But it was a real simple couple of sentences. The conversation carries more weight than a letter though. If you absolutely need a letter, a good one to send would be:

Dear Nancy:

Steve Wright here with Clearview Window Washing Service.

I hope you’ve enjoyed your clean windows for the last few months. But it’s that time again to make ‘em sparkle once more!

So this is just a note to let you know that I’ll be contacting you shortly to schedule a professional window cleaning service.

We thank you so much for being our customer. If you have any questions, please call us at 256-546-2446. Have a wonderful day.

Sincerely,

Steve
Clearview Window Washing Service 

It’s short, sweet, and to the point.  But the big thing you’ll notice is that I’m not relying on the letter to close the deal.  I’m simply announcing my presence with the letter and letting them know that I’ll be calling them soon.  Ultimately a letter isn’t going to get the customer jumping up and down and calling you.  There are exceptions of course.  But again, it’s much, much more effective if you make a phone call at some point in the process.  As a side note, if you were a member of The Customer Factor, you can send personalized letters with one click.  :o )  Just thought I’d mention it.  

Take care.

Regards,

Steve

Next Email:

Hello Steve,

My name is Walter Lang. I talked to you briefly about one month ago. I bought the maid Service from Maid Services of America. I did not realize that your Window Washing business was included until I received the package, but I was pleasantly surprised. I have a few questions for you if I may.
  
I am in <city deleted>, Florida, how is the heat going to effect window washing. Does the work have to done in the shade or before it gets hot?
  
How much did the rain effect your business when you were in Florida?
  
Are the estimate prices per window for the inside and outside. Or an example of $6.00 for a particular window and $12.00 if it is in and out?
  
I believe you talked about hiring individuals with special circumstances, in regards to felons, how did you deal with liability and bonding issues?
  
I hope to get started within the next three weeks. I appreciate you taking the time to answer my questions. Also, I think you did an excellent job with your window washing manual. I found it entertaining and informative.
  
Sincerely,

Walter

My Response:

Hi Walter:

Good morning. 

Generally with the heat you try and do what I call "beat the heat".  What I mean is that you generally clean the windows on the opposite side that the sun is burning down on.  And you work your way around the house like this just "beating the heat".

Sometimes though it’s not always possible to avoid the sun entirely, so if you do run into this situation, there are a couple of options:

  • Do one pane at a time.  The normal method is to do an entire window.  But with the sun beating down, you may want to do only the top pane entirely as far as wet, squeegee, towel.  Then repeat the process for the bottom pane.
  • You can use a product called "Slick".  It’s on page 32 in the window cleaning catalog I sent you.  This keeps the water from evaporating so fast which gives you time to squeegee it off. 

As far as rain, overall it didn’t affect me much.  If it started raining in the middle of the job, I would bring my stuff inside and start working on the inside of the home.  If it was only a drizzle though, I continued working on the outside.  Most homes have eaves around ‘em, so it prevents some of the rain from hitting the windows.  One thing I didn’t do is leave the job and come back.  I would work through it.  You might get wet, but the windows themselves are still getting clean.  So when it stops raining, the windows will look nice.  It’s hard to pack up and come back at a later time because it usually will throw your schedule out of whack. 

I will say though that if it was raining real hard before my day started and it looked like it was going to rain all day, then I did generally call my appts. scheduled on that day and reschedule.  I had fridays (this is when I did my estimates), saturdays, and sundays open, so if I absolutely needed to, I could move jobs into those days. 

The estimate prices are for inside and outside.  You always want to get in the mindset of pricing an entire job regardless whether they ask you to do the outside only.  Each window (both sides) should take no more than 5 to 7 minutes tops.  Keep in mind that if you’re climbing ladders, that adds another couple of bucks per window due to the extra climbing.

That’s a good question on felons.  I have never hired a felon, so I’m not sure how to answer that question.  This would best be addressed by a local commercial insurance broker.  You should be able to secure liability insurance no probs. regardless of the type of employee you have. But I’m not sure about bonding. 

I appreciate your comments on the window cleaning manual.  Take care and have a great weekend. 

Regards,

Steve

Another Email (in response to us talking about the postcard program):

Hey Steve,

Thanks for your help and input. I went ahead and figured out how to submit the postcard file. I am off and away now. Hopefully it will work out positively. It just makes me nervous that nothing is guarenteed.  Anyways, thanks again.

Joshua

My Response:

Hi Joshua:

Good morning.

Right…nothing is guaranteed.  The postcard program works extremely well, but like anything that has to do with marketing, it may need to be tested and tweaked for you over time.  What I mean is that maybe the particular route you’re sending your cards to doesn’t give you the best response.  No worries.  Then test another one. 

Over time you will learn exactly where the best responses are coming from, so anytime you want to get an influx of business and jobs, you can target just those areas. 

And always, always remember to use repetition when mailing.  One postcard mailing to one area one time will give you calls, but the 1st mailing to one area always has the lowest response.  A 2nd mailing to that same area 3 weeks later increases your response.  A 3rd mailing 3 to 4 weeks after that to the same area will increase your response even more.  Prospects begin to know you at that point and begin to trust you.  So repetition is the winner in the direct mail game.

Take care and have a great weekend.

Regards,

Steve

End of emails for now.

Have yourselves a super profitable week. Your customers are waiting for you!

Best,

Steve


A Newbie Plan of Attack…

An email recently received:

Hi Steve:

Just wanted to let you know we Very Excited about this business.  We have ordered your book a few days ago and are anxiously awaiting it’s arrival.  ( we ordered it under my partners name.)  Just wanted to let you know a little about us.  I am a single mom of 3 and I work shift work making ammunition for the government.  I have been there for 3 years now and make decent money.  My partner is a stay at home mom with a husband that makes great money so she doesnt worry as much as I do.  I depend on my income now so I guess my question to you is how much faith do you have in this business? 

I will have to quit my job to put all my time into this business.  That really does scare me. But at the same time I feel it will be worth it in the long run.  I have researched our area as far as other window washers and they are few and far between. Like I said I do know in the long run it will be well worth it.  I am a very hard worker most weeks working 50-60 hours( (12 to 16 per day 6 days per week)..  This doesnt leave much time for my family and to be honest shift work sucks!

So I guess what I am getting at is in our area, how long do you "guesstimate" before I should leave my current job? It’s just a question and I am not looking for you to say "quit your job now"  I guess what I’m asking is how long did it take you to make decent money. Thanks for any input!

Ruthi

My Response:

Hi Ruthi:

Good morning.  And it’s good to hear from you.

I look forward to working with you and gina both.  The package has been shipped to you and it should arrive very soon. I’m sure you do make some decent money at that factory.  Sounds like you would have some pretty good benefits too.

I have an incredible amount of faith in this business.  The reason is because I have personally witnessed success story after success story after success story.  So it’s not just about me and the business I personally built. It’s about watching other folks build and grow their business.  I take a lot of pride in that.  So again, my faith that anyone can do this business is extremely high.

I will say though that I’m sure there are some folks who have purchased my program and will get around to it "some day".  So therefore obviously a lack of action really won’t build them a successful business. That’s why I’m always posting information to my blog and providing ongoing news.  It’s important that consistent action is taken.  Just follow the roadmap provided and you’ll be just fine. 

Is there any way to work this business part time while still working at the factory?  I’m sure that would be tough to do though.  But the window cleaning business and customers calling doesn’t happen overnight.  It happens quickly, but just not overnight. So I wasn’t sure how fast you need to generate dollars after you quit.  Do you have a couple weeks of savings to use for living?  I think the best thing for you to do is sit down and decide how much money you need each week.  Then let’s figure out a budget on what you can invest in flyers, postcards, etc.  And also what kind of initial money outlay there will be.

There isn’t much, but you’ll see great results if you have a yard sign for example.  And some nice letterhead and business cards.  This allows you to create an impressive estimate package.  Call me on this if you have questions.  Again, it doesn’t take much money to get started.  But to see better results, there are certain things that’ll really help you. 

I’m sure shift work isn’t the best.  So it’s time to fly the coop and get into something you control.  I loved that about the window cleaning biz.  It’s a low stress biz where you can do a house for $250 and be done by noon.  Some window cleaners might relax and go home after a job like this. I generally continued the day.  But the point is that you have options.

Ah…i see in your email where you’re asking me ‘how long before I should leave my current job?"  I would make absolutely sure you have all your ducks in a row.  Supplies bought, a yard sign, some letterhead, business cards, and some flyers.  Decide which marketing method you want to dig into first.  And then plan your attack.  My "massive action" newsletter would really benefit you.  Then plan 4 saturdays (or 4 sundays if you work every saturday) and distribute 1000 flyers each of those days. If you have a few bucks where you can invest in a couple of people to do that for you, great.  You can read more about this in my manual.  At the end of 30 days you should be in prime position to leave your job.  4000 flyers = 30 to 40 calls = 24 to 32 jobs.  That’ll provide you a serious jump start and some excellent income. So it may not take you a full month at all. I just try and remain conservative in my thinking.

I hope this helps.  My phone lines are open 7 days a week for any assistance. Take care for now.

Regards,

Steve
256-546-2446

P.S. Don’t forget to hop on board 3 Bears Window Cleaning Directory as soon as you have your business information in place and create your listing. It’s free advertising for your window cleaning business. Window cleaners who are listed are already getting calls from prospective customers finding them online in the directory and we’ve only been online a few short weeks.  So it works!

 


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