Hi Everyone,

I thought I’d post an email that I received the other day. This window cleaner was asking how to go about asking his window cleaning customers for references. Have a wonderful day.

Steve

Hello Steve,

I am a little over a month into it, the postcards are bringing in calls and jobs. I have printed out almost every kind of artwork you sent me (tweaked very little), and have figured out how to make my own small full color small yard sign for less than $5 and have been leaving them in customers yards for five days after I clean their home. I have the thank you letters and magnetic business cards.
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Hey all,

The other day I received an email from a window cleaner in the UK, and in the email he describes something he recently did that brought in some free publicity for his window cleaning business. It is really quite an idea. So I thought I’d post the email here in it’s entirety:

Hi Steve,

I have recently started after becoming redundant in January this year – so I’m still learning….

With the current recession there are now lots of empty shops around town which make many streets look scruffy. I took it on myself to build my window cleaning profile around town by cleaning all of these empty shop windows.

The local paper and our town renaissance team picked this up and contacted the local newspaper. The Bridlington Free Press then wrote a story detailing my window cleaning business and what I was doing to improve the town.

It can be read here:
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Hey All,

I’ve decided to start posting content to the blog that deals specifically with how to make the most from a window cleaning related website and/or how to get a website online if you haven’t done it yet.

This came about as a result of talking with many window cleaners over the last few months and also from listening to my hosting customers at 5.88webhosting.com. There is clearly a need for information on what steps people need to take in order to get their websites online.

The first thing I’d like to mention before we do anything is that I don’t think some folks realize how many window cleaning customers they can secure by having a website for prospects/customers to find. I know window cleaners who rely only on the internet to generate phone calls from interested prospects.

Here’s an email I received the other day from a window cleaner in new york:
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Hi All,

I hope everyone is having a super day today. Below is an email I recently received. Thought you might benefit from the question/answer. Take care for now.

Regards,

Steve

Hi Steve

Well, I waited a whole yr, but I am ready now!  I didn’t have the proper vehicle, still don’t actually, I have a very small sports car, so that still poses a big problem. I already market for another business, going door to door, I should have already been advertising for windows all along. I hit about 1500 single family houses a week , so I figure that is a good place to start.

I was wondering if there was a way to get copies of the flyers so I can take them in for mass production? Never mind…I was able to  find the flyers u sent me. My question is this…I notice on your master copy there is no mention of price, I am assuming you believe this is the best way to go?  I have read a few others saying this was not the way to go.  I hope you don’t take my question as critical .

I’m just starting out and want to get the best possible response from my 1000 flyers, which flyer do you think would be best to start with?

Thanks,

Mike

My Response:

Hi Mike,

Good morning.  And it’s good to hear that you’re ready to roll.

And that’s a great way to start as far as hitting 1500 homes a week.  Make sure though that these homes are in your target market.  I’m not sure what other business you’re doing, but if the markets aren’t the same, then you could run into some issues with not getting the proper amt of response from your window cleaning marketing to those 1500 homes.

As far as flyers, have you downloaded the flyers yet from the “materials” webpage?  You can visit http://www.yourwindowcleaningbiz.com/materials.htm and download some flyers for editing.  You were previously emailed the username/password. If you get the flyers printed up in bulk like maybe 1000 at a time, it shouldn’t cost you more than 4 to 5 cents each.

Oh…I see your second email where you found the flyers already.  Cool.  :o )

Right, my philosophy in my business is that I didn’t want to make it about price. You need to be careful that you don’t turn your business into Read the rest of this entry

Hey All,

First I’d like to say that I hope you are enjoying your memorial day weekend. We’ll be having our traditional cookout later, so that’ll be a fun time. But before focusing on fun, I figured I’d post a quick post to the blog with an email I recently received from a window cleaner. And below the email and my response to the email, I’ll explain why I posted it. Here it is:

Steve,

Looks like you have been a busy guy! Just wanted you to know that I intended to read a few pages of How To Adopt The Business Mindset last night about midnight last night… Finished it about 1:30! It was fantastic! I really think that if every person were to read this manual when entering into any small business and followed it, there would not be the fallout with small business start ups that there is. Great work, I like seeing all the places that I am doing things right as well as being reminded of the few areas that I noticed I’m not following so closely.

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